In the last 7 or so years, we have watched Asos go from a UK based "as seen on screen" online retailer to a global success. They are known worldwide and are a one-stop-shop for everyone. However the only downfall is, are they too big? You have a big night out coming up and you need an outfit, your first thoughts are ill check out Asos, you then find yourself scrolling through 50+ pages and suddenly there is too much choice.
Asos's own range, which is wallet friendly has enough choice anyway let alone adding the umpteen other brands available. Are they trying to be the next Amazon for fashion go'ers? If so how will this effect how we browse on the site?
Our view on online shopping, is that it's an easier option to trawling around the high street. You know what you want and in a few clicks its being delivered to your doorstep (god bless the beauty of technology) so in our opinion Asos is getting too big, there is too much to search through to get us to find the product we are after in the shortest time possible and for the best price.
We love you Asos but please slow down!!!
An online menswear boutique,sourcing brands from around the globe and delivering them to your doorstep. www.thegentlemanswardrobe.co.uk
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